MEDIA CENTER
Sola brand assets
Logos
Our logo represents Sola as a guiding light. It is available in three color formats to accommodate use on any of our primary color backgrounds.
Logo color formats
Full-color positive
Use on Ice Blue and white backgrounds.
Full-color reverse
Use on Midnight Blue backgrounds.
1-color white
Use on Electric Blue backgrounds or when background has insufficient contrast with our full-color reverse logo.
Clear Space
The examples to the right show how not to use our logo. Consistent use of the Sola logo will help ensure the integrity of our brand and help increase recognition of our visual identity.
Misuse
Think of our logo like the star of the show. Always give it plenty of room to shine by using the height of the “O” in our logo to determine its clear space. Never allow anything to come closer to our logo than this invisible barrier.
The integrity of our logo may be compromised if used smaller than the recommended minimum size. For printed applications where the logo is smaller than the recommended size, proofs or samples may require approval before final production.
Colors
Our primary colors are Electric Blue, Midnight Blue, Ice Blue, and White. Electric Blue represents our brand and should appear on all communications. Because it is such a vibrant and powerful color, we always balance it with large amounts of our other primary colors.
Electric Blue
Pantone 2728
c100 m69 y0 k0
r0 g71 b255
#0047FF
Midnight Blue
Pantone 2728
c100 m69 y0 k0
r0 g71 b255
#0047FF
Ice Blue
Pantone 2706
c10 m2 y3 k0
r239 g250 b255
#EFFAFF
White
c0 m0 y0 k0
r255 g255 b255
#ffffff
Our accent colors show up in our graphic motif, illustrations, pops of color in photography, and other places where they take a back seat to our primary colors, such as charts and graphs, interactive buttons, etc. They should never be the main color on a layout.
Aqua
Pantone 2250
c45 m0 y7 k0
r0 g255 b255
#00ffff
Pink
Pantone 251
c2 m48 y0 k0
r255 g161 b246
#ffa1f6
Orange
Pantone 171
c0 m68 y96 k0
r254 g112 b43
#fe702b
